"The key to modern driver design is more than maximizing COR to the USGA limit; which many drivers accomplish," said Richard Stamper, Srixon’s Chief Operating Officer. "A great driver today also gives you a much greater area within the highest COR zone on the clubface for forgiveness, and creates ideal launch conditions to take advantage of the modern golf ball."
And that's what the W-403AD driver accomplishes, the company says.
The Impact Power Body construction allows the W-403AD's entire clubhead (not just the face) to deform at impact, according to Srixon. The effect, the company says, is that the ball stays on the clubface fractionally longer, helping prolong the spin-reducing momentum, so the golf ball launches high with low spin.
The thin, forged titanium clubface varies in thickness in three places, producing what Srixon says is the maximum allowable energy transfer. The high-COR zone on the clubface is elliptical in shape, extending from the high toe to the low heel - consistent with the strike patterns of all golfers.
The 420cc clubhead size of the W-403AD and the low center of gravity placement help create a high moment of inertia (MOI is the clubhead's ability to resist twisting on off-center strikes). In addition, the W-403AD features Srixon's Autoturn design in which the center of gravity is moved progressively towards the heel as the lofts increase, making the higher lofts easier to square at impact for the slower swingers who generally favor them.
The W-403AD driver is available in right- and left-handed lofts of 8.5, 9.5, 10.5 and 11.5 degrees and will also be available in ladies model at 13 degrees. Suggested retail price is $399 per driver.
